targeted birthday messaging
Birthday Wishes from Facebook and Adidas
Happy Birthday to me! I don’t see enough sites taking advantage of stored birthdates to send customized messages on a birthday, but I got a few today. I got several emails from vBulletin forums I’m registered on, all the same format:
Subject: Happy Birthday from [forum name]
Hello [username],
We at [forum name] forums would like to wish you a happy birthday today!
The first one was great, but after the 3rd I wasn’t that impressed. Can’t these be customized a bit more?
Another message I got was from Facebook. Of course I heard from about 75% of my Facebook friends, with birthday wishes on my Wall etc. But Facebook itself took the time to wish me a Happy Birthday from the top of the home page.
Finally, one other noteable: Adidas sends a nice email with a 15% off coupon code every year, and they send it a week before your birthday, beating everyone else to the punch.
If you are capturing your members or customers birthdates, are you using that data to send them a special something? If not, should you be?
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