custom reporting

Google Analytics Adds Custom Segments and Custom Reporting

Google Analytics just rolled out some great new enhancements.  The most impressive are custom report building and what GA refers to as “Advanced Segmentation”.  Here’s a link to a new post of mine over on the SwellPath Interactive blog about these new features.

http://www.swellpath.com/2008/11/segmentation-and-custom-reporting-come-to-google-analytics/

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wheresitworking? contains reviews, insights, reflections, and ideas about digital marketing, interactive media, web applications, and ecommerce. Written by Adam Ware, a journeyman web junkie in Portland, Oregon.
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