Archive for the 'news' category

Fitocracy for Your Resolutions

Jan 12 2012 Published by under news

My New Year’s Resolution was not to start working out more. Of all the stuff in my life I have trouble staying consistent and improving with, working out has not really been one of them – for the past few years at least. I’m guessing that a bunch of you have this as a goal for 2012 though. You should check out Fitocracy.

One thing I haven’t been consistent with is documenting my workouts. I mainly weightlift, and I’m obviously a data-junkie, so you’d think I’d track my sets and weights diligently. I have never been into carrying a notepad around the gym with me; so pre-smartphones I didn’t really keep track well. I’ve tried several apps on my iPhone over the last few years, and I always stop tracking after a few weeks (or days). But not with Fitocracy. I started using it towards the end of summer, and I’ve used it every time I’ve worked out since. It’s a combination of the ease of use, the community aspect, and the gamification aspect – those are in reverse order of importance probably. It actually is not that easy to use (there isn’t even a mobile app, it’s a mobile site that can fail at times), but easy enough. The community is fun – you can friend/follow people and join groups related to your interest. So I can see what’s going on in the “Surfing” group, and I can check out the individual workouts of people in that group.

The gamification aspect really seems to be the most motivating. There are badges, quests,  and levels. It’s nice to feel like you are getting a pat on the back from someone when you get points and ultimately level-up or get a badge. The system is setup pretty fairly (with regards to actual physical effort:points), and badges come easy at first, and harder as you keep “playing”.

Anyway, it’s been a while since I reviewed something on here. I felt like Fitocracy should get some love for those of you trying to step up your fitness game in 2012. It’s one of the few sites/apps I open every single day. My profile on Fitocracy if you join and want to follow. Here’s to being healthier in 2012 – good luck with your goals!

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Speaking at WebVisions 2011

May 11 2011 Published by under analytics, news, Portland, speaking engagements

WebVisions 2011`WebVisions (May 25th through May 27th) is a great event to attend if you don’t live in Portland. If you do live in Portland, it’s just gravy that the event happens here. This year’s lineup is stellar, and I’m incredibly psyched to be part of it. I’ll be speaking on Friday morning at 9:30. The session title and description is below. If you haven’t already, you should register for WebVisions. Hope to see you there.

Less is the New More

Data is everywhere – every application, every device, every network, every medium – they all provide us with abundant quantities of data. We cram it into aggregators, dashboards, warehouses, databases, and spreadsheets. Then we try analyze it all through algorithms, charts, tables, graphs, jargon, and infographics. We’re inundated and it’s hampering decision-making.

With a loose focus on digital measurement and analytics, this session will take a quick retrospective look at web analytics and digital marketing data. When did we reach the point of diminishing returns?

After that, we’ll look at where we go from here. How do we adjust our habits, shift our mentality, and distill data so we can be productive in this new reality? Learn how to get back to the point where action trumps analysis, by starting over and embracing the philosophy that less is the new more.

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Speaking at WordCamp Orange County 2011

Mar 25 2011 Published by under analytics, news, speaking engagements, WordPress

I’m psyched to be speaking at WordCamp OC 2011 on May 14th this year! Great reason to visit OC, get some California sun, and meet some Southern California WordPress folks. Plus, how appropriate to be speaking at a WordCamp where the logo is a VW bus getting barreled. Hope to see you down there!
I'm speaking WordCamp Orange County 2011

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WordCamp Portland Talk this Month

Sep 04 2010 Published by under analytics, news, speaking engagements, WordPress

WordCamp PortlandI am psyched to be speaking at WordCamp Portland this month. My talk titled Measure Twice, Blog Once. It will be on a methods and tools that can help you get more actionable data on your WordPress site. WordCamp is a total bargain at $40. If you are interested in open source content management systems, blogging, the Portland tech community, or talking story with fellow geeks, you need to attend WordCamp. It is September 18th and 19th, at my old stomping grounds Webtrends.

I speak right before Matt Mullenweg; that’s a tough act to precede. It’s first thing Sunday morning, so get up early and I’ll see you there!

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Web Analytics Wednesday at eROI

Jan 23 2010 Published by under analytics, news, Portland, speaking engagements

Just a quick post to promote the first Web Analtyics Wednesday of 2010 in Portland. It’s this upcoming Wednesday, January 27th, at eROI.  I’ll be giving a short presentation on real-time web analytics reporting; an overview tools available for tracking and reporting, some simple use examples, and considerations for those looking to implement real-time tracking and analyze the data. Please come by if you’re in Portland. Oh, did I mention the free beer and food (pizza probably)? Hope to see you there.

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