I’ve got a new post over on the SwellPath blog that takes a look at multivariate and a/b testing. Check it out.
Archive for the 'analytics' category
Google Analytics Adds Custom Segments and Custom Reporting
Google Analytics just rolled out some great new enhancements. The most impressive are custom report building and what GA refers to as “Advanced Segmentation”. Here’s a link to a new post of mine over on the SwellPath Interactive blog about these new features.
http://www.swellpath.com/2008/11/segmentation-and-custom-reporting-come-to-google-analytics/
