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Happy Holidays: from Google, but for Facebook

Happy Holidays everyone. I just wanted to extend a quick holiday greeting.  I’m going to borrow the holiday greeting image from Google Analytics, because I like it so much. It is from Google Analytics’ Happy Holidays post to everyone.

Biggest takeaway from the 2009 holiday season? For me it is the fact that according to Hitwise, Facebook was the number one most visited site on the web on Christmas day. Phenomenal when you take into account the incident in Detroit, which presumably drove loads of traffic to Google and the major news sites.

What does Facebook’s dominance mean? Well, nothing that we didn’t know already, but perhaps a slap in the face for some media providers, that rather than focusing on your own sites, maybe looking for creative ways to integrate into your audience member’s Facebook visits is where the focus should be.

Just some food for thought; I’d gladly write a longer post but we’re scrambling to finish up year-end activities at SwellPath before the first monthly reporting session of the new year hits. Enjoy the rest of 2009 everyone and best wishes for a wonderfully successful 2010.

Tags: Christmas web traffic, Facebook, Google Analytics