I was a little surprised by this email I received from Patagonia today. Free two-day shipping on all orders over $100, through December 22nd. Of course, it’s a standard now that you can get your last minute shopping done and get a free shipping upgrade with larger online retailers. So why is the subject of this email “Free 2-Day Shipping – Our Gift to You”? I would guess that throwing in some free stickers, a free $2 donation to an environmental non-profit, free socks, something else – would resonate much more with most of Patagonia’s customers. I would guess that most of them are savvy enough to know that free two-day is standard fare with most retailers and brands, and it doesn’t have as much of an impact on the open or clickthrough rates as a subject like “Free 2-Day Shipping and Free Donations” or even just “Free 2-Day Shipping Begins Today”.
None-the-less, Patagonia is on it with the promotion, and right on target with timing for the last minute dash for consumers cash.
Tags: free shipping, holiday shopping, Patagonia
