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Skittles New Site All About Social Media

If you haven’t seen the new Skittles.com I highly suggest you check it out.  It’s a fascinating concept that is pretty much entirely focused on Skittles presence in social media sites, rather than the Skittles domain itself. The “Products” links all direct to Wikipedia, the “Friends” link takes you their Facebook page, and the main underlying “home” page is Twitter search.  “Media” links to “Photos” on Flickr and “Videos” on YouTube.

What is remarkable about this is as much the concept as the faith in the Twitter search application not drastically changing in the near future.  Many of the rumors about Twitter’s monetization needs are centered on creating revenue from the search application in some way.

Another concern Skittles may have is the ability for anyone to spam their “home page” by simply including the “skittles” keyword.  There is a splendid example in the screenshot I captured.

Regardless, hat’s off to Skittles and whatever agency developed this concept.  I submitted a contact form on the “site” to see who it was, but no reply yet.

Tags: branding, social media, social media marketing, Twitter search