Birthday Wishes from Facebook and Adidas

Wednesday, November 19th, 2008 | communities, ecommerce

Happy Birthday to me!  I don’t see enough sites taking advantage of stored birthdates to send customized messages on a birthday, but I got a few today.  I got several emails from vBulletin forums I’m registered on, all the same format:

Subject: Happy Birthday from [forum name]

Hello [username],
We at [forum name] forums would like to wish you a happy birthday today!

The first one was great, but after the 3rd I wasn’t that impressed.  Can’t these be customized a bit more?

Array

Another message I got was from Facebook.  Of course I heard from about 75% of my Facebook friends, with birthday wishes on my Wall etc.  But Facebook itself took the time to wish me a Happy Birthday from the top of the home page.

Finally, one other noteable: Adidas sends a nice email with a 15% off coupon code every year, and they send it a week before your birthday, beating everyone else to the punch.

Array

If you are capturing your members or customers birthdates, are you using that data to send them a special something?  If not, should you be?

Share where:
  • StumbleUpon
  • Digg
  • del.icio.us
  • Diigo
  • Technorati
  • Google Bookmarks
  • email
  • LinkedIn
  • Reddit
  • Sphinn

Tags: , , ,

This website uses IntenseDebate comments, but they are not currently loaded because either your browser doesn't support JavaScript, or they didn't load fast enough.

No comments yet.

Leave a comment

wheresitworking? contains reviews, insights, reflections, and ideas about digital marketing, interactive media, web applications, and ecommerce. Written by Adam Ware, a journeyman web junkie in Portland, Oregon.
Sponsored by

Search

wheresitworking Tweets:

    Want more wheresitworking?